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Planning

Research shows that, though companies reglarly find language and cultural factors a barrier to doing business, they do not always have any strategies in place for dealing with them. Yet companies which are proactive in developing appropriate international communications policies find they reap the rewards and gain a competitive edge. For more information click here.

Increasingly, UK employers are also faced with issues of multicultural workforce management.

Put simply, developing an international communications plan involves identifying your business needs and priorities and finding an appropriate package of solutions. The solutions need not be time-consuming or costly!

There are several tools and services designed to help employers to plan.

  • Contact your (Regional) Language Network for tailored advice and guidance.
  • Download our booklet, International communications: A guide to successful planning.
  • Consult the Solvit on-line guide for SMEs
  • Consider an Export Communications Review. This is a subsidised service for SMEs, adminstered on behalf of UK Trade & Investment by British Chambers of Commerce, and delivered through a national network of qualified consultants. Through the scheme, hundreds of companies have changed the way they communicate with overseas markets and improve commercial business.
  • Look at case studies of how organisations throughout the UK have tackled international communications issues.