International Business Week at Ashcombe School combines language
learning with an introduction to business strategies and the world
of work. The project gives all Year 10 students an insight into the
role of languages in the workplace.
In addition to the various activities in Italian, including ab
initio sessions, students are given an introduction to the Chinese
language, learn some basic calligraphy and gain an insight into
Chinese customs and traditions. At the end of the week, the Chinese
skills they have learnt are used to develop and sell products as
part of the Bradford Business Game.
The Week is supported by members of the local business community
who voluntarily give their time. The involvement of local employers
is central to the programme and provides a real business context
for the students, while giving the business people an awareness of
up-to-date language learning methods.
International Business Week also receives the BMW Business
Language Prize of £1,000 for the best project developing language
provision to match the needs of business and employers.
This project is also the lucky recipient of the Mary Glasgow
Prize of £1,000.