Year 9 students from the Convent of Jesus & Mary Language College in Harlesden, London, had the opportunity to develop their language and entrepreneurial skills recently when they took part in an International Day with support from local businesses.

Students were split into groups and tasked with creating a promotional campaign for a hotel in France, Spain or Italy.  After coming up with a name, location and target audience for their hotel, teams designed a hotel logo, promotional leaflet for the inaugural opening and signs for key areas within the hotel.

Each team then delivered a short presentation to the team of judges, made up of local business people, to explain the resources they had created.

After listening to their business visitors speak about their own marketing campaigns and the importance of language skills within their organisations, the winning teams were selected and prizes and certificates awarded.

The results were truly amazing: each hotel was advertised very professionally, with eye-catching pictures and enticing slogans, which made the judges’ task really hard. One of them, Ms Tess Hickish from Language Connect, commented:

“It was a delight to spend time looking over all your students’ hard work and talk to them about a language-focused future. They are incredibly well behaved!”

Dr Luisa Bonelli, Assistant Headteacher added:

“My gratitude goes to all our guests for giving so generously of their time and expertise and to the MFL and Business departments for their hard work and commitment in ensuring this event was once again such a success.”

For more information on the Business Language Champions project in London please contact Pinky Sidhu at blc@pinkysidhu.com