50 Year 9 students from Selston College were set the challenge of marketing products in Germany recently as part of a Language Challenge Masterclass. 

The Masterclass, run jointly by Young Enterprise and Business Language Champions, aimed to show students how German is used in the business world and encourage them to continue studying the subject at school.

Four Business Language Champions mentored students on the day, sharing their knowledge of international trade and assisting students with their language skills. The day culminated in students’ presentations, which were all well received by the business guests.

The event was supported by Thorntons Chocolates and The Cheese Company Tuxford and Tebbutt from Melton Mowbray.  Both supplied products used by students on the day and prizes were donated by the East Midlands Designer Centre.

Sally Fagan, Business Language Champions Manager for East Midlands said:

“We were delighted to work with Young Enterprise and Selston College on this event. It’s important not to see language skills in isolation – together with enterprise skills and business skills in sales and marketing they make a powerful combination for any young person looking for employment. It was also great to work with a set of students learning German. German is unfortunately falling in popularity in schools, but I hope we’ve shown with this event that it is as important as ever in the business world.”

The Masterclass was a huge success and it was used as an example of how to run a day-long workshop in the Business Language Champions Sharing Best Practice event on 10 February.

To find out more about the exciting BLC projects taking place in the East Midlands please contact Sally Fagan on 01949 860167 / 07967 699614.