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Overseas marketing idea takes the biscuit

Pupils in the North West had a taste of how languages are used in the workplace recently when they came up with marketing and research strategies to sell biscuit products in the French and Moroccan markets.

The 30 Year 9 students from St Patricks R C High School visited Salford's Innovation Forum to pitch their ideas to DG Consultancy director Delphine Greenhalgh.

Delphine had set students their international research and marketing challenge when she visited the school last November as part of the Business Language Champions programme in the North West.

Six teams presented their work in true, professional style and saw their efforts rewarded with Award Certificates and prizes for the winning teams.

When asked if the project had improved their understanding of languages in the workplace pupils said:

“I never thought much about languages, but now I like languages and have decided to take it as an option!”

“'Learning a language isn't always about using it on holiday but in different jobs, because it is very useful especially in business.”

“'I now understand how important a language is and also I've seen an actual workplace which made me understand more.”

To find out more about the BLC programme in the North West please contact Crisitina Souza. St Patricks pupils pitch their ideas

 

 

 

 

 

 

 

 

Pictured:  St Patricks pupils pitch their ideas

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