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LN Northern Ireland - Language Services
Communicating across language barriers can be facilitated by language
services.
Translation of incoming documents and outgoing correspondence, interpretation
at conferences or at face-to-face meetings, cultural briefing and adaptation
of promotional material all require the services of a trained linguist.
This is specialised work which requires fluency in both languages and
an understanding of commerce and the relevant technology.
To get the best service from any professional you need to select the best person, brief them about the task and its context, provide an explanation of technical terms and allow time for them to prepare for the assignment.
For promotion and advertising to be effective in another language it must be culturally adapted for that market. Simple translation is not enough - the effective mix of words, allusions and images that has been created for an English speaking audience has to be adapted to ensure that all of it works in a different market through the process of localisation.
Click here for
a localisation example.
